Offset 6 -9 March 2015

Last year I chose three themes that I thought emerged from the Offset talks to help me summarise what I learnt, so this year I decided to choose three more… Collection

Use every tool at your disposal to create a complete world. – Emily Oberman

Many of the talks spoke about the need for collecting things to create a bank of visual reference that could be referred to in the search for inspiration and ideas generation. Chrissie Macdonald, illustrator and member of Peepshow, spoke about her very organised collection of ephemera: tickets, receipts and other bits and pieces, which she uses as a starting point for her work. Tomi Ungerer, designer and artist, still had drawings from when he was a child (he is now 84 years old) and Andrew Rae, illustrator and also a member of Peepshow collective, had puppets that he and his Father had made when he was young. All artists use found objects and items which have meaning and memory to explore and create their work.

Chrissie Macdonald uses lots of collected and found stuff in her work.
Chrissie Macdonald uses lots of collected and found stuff in her work.
Chrissie Macdonald's illustration for the Victoria and Albert Museum's Friday Late event.
Chrissie Macdonald’s illustration for the Victoria and Albert Museum’s Friday Late event.

Reinterpretation

All you can do is to make people aware. Be curious. Keep reading. – Tomi Ungerer

Design finds new ways to resonate with people. Graphic designer Emily Oberman whom works at Pentagram has recreated the Saturday Night Live television opening sequence for over 20 years. She has kept it contemporary, whilst remaining true to the show’s analogue history. Photographer Matthew Thompson talked about how his images are about what he finds engaging and remembers of an ‘instance’: a place, a moment, a person and how the placement of these gathered memories forms a narrative.

From Instance by photographer Matthew Thompson
From Instance by photographer Matthew Thompson

Creativity

An idea is a point of departure, no more. – Picasso (quoted by Matthew Thompson)

Andrew Rae’s graphic novel Moon Head and the Music Machine is all about that feeling of loosing yourself in the pursuit of making. Creative skill lies in iteration with work: in identifying what is not meeting the goal of the design and making changes and juxtapositions to create something new and original.

Spread from graphic novel Moonhead by Andrew Rae. The music is visualised here.
Spread from graphic novel Moonhead and the Music Machine by Andrew Rae. The music is visualised here.

Offset design festival will run again next year 8,9 & 10th April 2016. http://iloveoffset.com/ ****************************************************************************************** http://www.andrewrae.org.uk/ http://www.chrissiemacdonald.co.uk/ http://new.pentagram.com/2012/02/emily-oberman-joins-pentagrams/ http://www.matthewthompsonphotography.com http://www.peepshow.org.uk/ http://www.tomiungerer.com/

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